Launching in New York State

Food is Medicine® has Arrived!

Healthcare is recognizing that access to healthy food is one of the most important drivers of health outcomes, and so health plans have begun paying for healthy food to prevent and manage chronic conditions for their members. Although the concept is simple, the solutions are not. Delivering nutrient-dense food at scale within the healthcare system is difficult. That’s where Food is Medicine Marketplace™ comes in — the critical infrastructure layer needed to efficiently deploy Food is Medicine® to the people who need it most.

What Is Food is Medicine®?
Food is Medicine® is when healthcare pays for healthy food to help prevent and manage chronic disease — because better nutrition improves health and reduces the need for more expensive medical care.

It isn’t a diet, a supplement, or a trend. It’s healthcare paying for the food that keeps people well.

And it's here, happening today
Start With the Problem

Two crises almost everyone agrees we must solve

Crisis 01

We have a chronic disease epidemic

Diabetes, heart disease, high blood pressure and a host of other chronic conditions are driving the cost of care to unsustainable levels — and they are deeply tied to what we eat.

Crisis 02

We have a broken food system

Our food system was built to mass-produce calories for billions of people. Ultra-processed food is the default, not the exception.

Three Ways to Fix the Food System

Only one of them is realistic today

01

Redesign the food system

Rebuild how food is produced from the ground up. But it was engineered this way on purpose — to feed over eight billion people on the planet. Tearing it down isn’t simple, or fast. Redesigning our system will take time and considerable resources.

Not practical at scale
02

Teach people to avoid the system

Educate people on how to avoid the food system we created — or use tools like GLP-1s to help them participate less. Helpful, but it asks individuals to fight the default system they face every day. The cheapest, easiest, most convenient option is too often the wrong one.

Hard to sustain alone
The path forward
03

Deploy Food is Medicine

Change our food environment immediately by delivering healthy food today — paid for by healthcare because it reduces their cost of care. No new system required. It’s already happening. Saving all of us money rather than spending additional resources.

This is what we do
One Ecosystem, Four Roles

Find the part of the system that fits your needs

The Food is Medicine Marketplace™

Healthcare is paying for food. Let's get you to the right place

Whether you fund care, deliver it, supply the food, or need it — there's a path here for you. Currently live in New York State, expanding thoughtfully from there.